Bringing Alice to life

Telecom Italia needed to realise their French ISP brand Alice in physical form. I dug beneath the surface to identify the brand’s unique, ownable values.

A shared design identity was developed but with unique elements suitable for each product category. A wireless modem more suited to standing alone within a domestic environment whilst the set top box more suitable for its location amongst other CE products around the TV.

This work was undertaken at Seymourpowell with all the design work from initial sketches to final CAD data being undertaken by myself.