Permanent hair removal

Harnessing the power of light with Boots Smooth Skin Plus. The light pulse technology delivers short, carefully controlled, intense bursts of light energy, absorbed by the pigmented hair shaft and converted into heat, resulting in permenant hair removal.

The main objective of the brief was to explore insights relating to how consumers used the first generation device and explored the world of therapy for skin in the salon/ spa context, to uncover insights that could inform and inspire the new product’s design.

We carried out ethnographic research that uncovered key insights allowed us to deliver fundamental ergonomic improvements. We spent a lot of time in our workshop developing and refining prototypes of the handset. We also worked closely with CyDen’s engineering team to deliver the final product to the market.

This project was undertaken at Seymourpowell and involved a mix of designers, researchers and model makers.