Boots Smooth Skin Plus launched


After over two years of development the Boots Smooth Skin Plus from CyDen Ltd. has been launched. This in-home body hair reduction system using light based technology to distroy hair follicles, giving the user permenant smooth hair free skin.

Matthew Cockerill, Associate Design Director at Seymourpowell, explains the challenges and results that the team faced during the design process: “This is the kind of project we love doing- taking a genuinely innovative technology and embodying it in a product that meets the needs and desires of the user as well as that of the business.”

“We carried out ethnographic research, uncovering key insights that allowed us to develop fundamental ergonomic improvements. We spent a lot of time in our workshop developing and refining prototypes and worked closely with CyDen’s engineering team to deliver the final product to the market.”