Korea Trade Mission

I’ve just taken part in a great trade mission to Seoul with Sir John Sorrell, Britain’s Business Ambassador and Ed Vaizey the Minister for Culture Communications and Creative Industries.

Myself and a selection of some of Britian’s leading creative companies held an event that looked at the value of ideas for business. I gave a talk about the value of small ideas, how they connect with users in their lives, ultimately benefiting the brand and leading to increased value. With the talk over it was a further week of new business in


Scott Whitman the British Ambassador to the Republic of Korea with Ed Vasey at the Trade missions reception at the British Embassy. Seoul.